GSLIS Online Course: They’re Googling You: Online Identity for LIS Professionals
Self-promotion and branding is becoming increasingly important as library professionals face dwindling traditional employment opportunities, due to layoffs, downsizing, budget cuts and library closing. On a more positive note, library staff wishing to contribute back to the profession may want to hone a professional identity that makes one marketable for teaching and training purposes, conference speaking or consulting. Developing a professional online identity for either purpose may be a challenging and rewarding endeavor.
Through setting up a blog style website for personal/professional promotion, participants will:
- Explore and evaluate online applications and social networking tools for professional development, self-promotion, and branding purposes;
- Discuss identity and how you represent yourself professionally online;
- Discover how to make yourself googleable; and
- Address online privacy and safety concerns.